Most yoga bags and yoga accessories are boring and unfashionable. We thought we could do better, and so we started making bags for ourselves and our yoga friends. The more bags we made, the more we enjoyed making them. Soon we found ourselves designing new styles of yoga bags, which led naturally to a worldwide search for beautiful, exotic, and eco-friendly materials, as well as fair, responsible production partners and processes. Before we knew it, we were inspired to branch into other yoga lifestyle accessories, including mats, bricks, eye pillows, belts, even clothing and cosmetics. Who knows where it will end?